RIHANNA: UNAPOLOGETIC

It’s kinda hard to believe that Barbadian songstress and pop princess Rihanna is seven albums into her career as a recording artist. Since 2005, she’s grown from just another bubble gum singer having a style laced with Island flavor to an international pop music icon, tabloid/TMZ favorite, unrivaled fashionista and all-around party girl. With the release of her latest album, Unapologetic, Rih Rih does her best to silence critics from all corners.

Rihanna’s strength has never really been with her voice, but her success has come in the last few years from having songwriters and producers around her that know how produce hits, and crafting music that’s radio friendly, memorably hooky, sexually suggestive and reflective of the fast lane pop star lifestyle myth all at the same time. Think in the vein of “Rude Boy” and “S&M”. The formula has worked like gangbusters for her since A Good Girl Gone Bad, and it continues here.  With “Jump”, she give her own dirty-pop update of Ginuwine’s “Pony”, while “Right Now” continues the trend of fast-paced, EDM-inspired major label pop R&B helmed by David Guetta; it’s sure to get night clubs from the Jersey Shore to Ibiza pumping all night long.

Surprisingly, Rihanna also shoots for success in the area of the big Rock/Pop/R&B/Contempo ballad “What Now”, but misses the mark slightly in the area of real, raw emotion. Another track that Unapologetic could have done without are “Numb” featuring a disinterested Eminem that sounds like he may have done the record as a favor. And “Loveeeee Song” with Future lays it on very thick, with the rapper singing disingenuous, auto-tuned coos to Rih Rih that seem to fall on deaf ears.

But there’s much more good than bad on the singers seventh album, with piano-driven “Stay” featuring Mikky Ekko giving off an almost operatic duet vibe, party pop winners like “Power It Up” and “Fresh Off The Runway”, and the song that everyone has been waiting a few years to hear, “Nobody’s Business” with former lover Chris Brown, which pays successfully trendy homage to Michael Jackson, an artist that has obviously influenced both Rihanna and Breezy.

Rih Rih remains successful by not only continuing to make chart-topping pop hits, but also by taking chances. True, she’s been criticized for being more style than substance, more fluff than talent. But there’s no denying that Ms. Rihanna is now a wily music veteran that knows how to make a danceable and relevant pop record. Unapologetic is just that.

– Ronald Grant

#TURNITUPTHURSDAY 11/15/12

So first and foremost let me apologize missing last week’s posting but I got caught up with a few amazing opportunities and projects and I thought it would be semi weird to have #TURNITUPTHURSDAY dropping on a Saturday. So with that being said this week we are going to do something a little different. Instead of giving you independent artists this week im going to give you some mainstream artist that have some really dope songs.

Rihanna feat Chris Brown – Nobody’s Business

Joe Budden – Mama Said

Wale – Freedom of Speech

Kanye West  – White Dress

Keyshia Cole feat Ashanti – Woman to Woman

JoJo – We Get By

 

New music from independent artist will be back soon but hopefully this will tide you over until that happens. Let me know what you guys think!

#TURNITUPTHURSDAY 11/1/12

This week on #TURNITUPTHURSDAY we are going to showcase the DMV’s own Antwoinne. In 2008, he released The Prelude to the Diary EP and he did decent numbers considering it was pushed hand to hand and via word of mouth. 4 years later Antwoinne is in the process of working on a new album and to prepare for it he is releasing a bonus edition of The Prelude to the Diary EP with new material. This R&B rising star is bubbling under the radar and is one hit catching on with the masses to being a true household name. Maybe this can be the thing that triggers it. So without further delay click on the link below and check out what he has going on…

 

Antwoinne: A Musical Journey

 

Feel free as always to reach out to the artist and leave comments letting us know what you think. He can be reached on both Facebook and Twitter.

#TURNITUPTHURSDAY 10/26/12

We debuted #TURNITUPTHURSDAY last week and had a nice outcome and turnout. This week we are going to showcase Slashwaterboy’s “The Juicer!” The Juicer is the prequel to the Got Juice album that will be dropping soon. So please check out the DMV’s own, producer, artist, writer, Slashwaterboy and let’s #TURNITUP!

Caught Up ft Madam Madon & Draus

Make Em Mad ft Nu the Mayor, RarRathe ShoeTer & Mr. Chainsaw 

Southside Coastin ft Whitefolkz, Slash & Mo Betta

 

If yall like these tracks make sure you peep the entire mixtape and as always let the artist know what you think. Click on Slashwaterboy above and you can be directly connected to him. Next week get ready because we are switching up the genre and dropping a little rock on you…

 

#TURNITUPTHURSDAY 10/19/12

Ladies & Gentleman this is the debut of #TURNITUPTHURSDAY!!! This is a showcase of up and coming talent and selfless self promotion and some well known talent. You will be privy to YOU HEAR IT FIRST singles and videos and in this debut edition you will be privy to a few tracks that have been released with lowkey buzz and a couple new ones, as well as, a new video from Jared Brady. Let’s get it!!

These are the first 2 singles from “A Cluttered Mind” by Trey Luva. Album coming soon…

Padded Walls feat Antwoinne & Tese Fever

Imagination – Trey Luva feat Antwoinne, Mina Leon & Sam3

This is the 1st single from “Heartbreak, Love & Everything In Between: The Warm-Up”

Gettin Em Remix feat Sammie & 2 Chainz

Grab your popcorn and take a seat as we introduce you to Jared Brady and “Runaway”

If you like what you hear feel free to reach out to the artist and let em know. Also make sure you tell em that you heard exclusively here at #EFTF. The artist spotlighted here can be found on Twitter, Facebook, etc.

Jared BradyTese FeverAntwoinneSam3Mina Leon and Trey Luva